My first Jessica Simpson social media display.
During the Fall 2015 semester, I was selected to be a campus ambassador for Jessica Simpson. The ambassadorship was started to promote her 10th Anniversary clothing line that launched September of that year. Below is a short review of the things my partner, Katie, and I did during our time as ambassadors.
The first event we did was called "Rush Refresh." For this event, over 1,000 small Jessica Simpson items were sent to us from New York City. Items included lip gloss, key chains, gum and notebooks. My partner and I put one of each item in a Jessica Simpson tote bag and surprised seven different sororities with the free items. We introduced ourselves at each sorority and explained what we would be doing for the remainder of the semester to promote the Jessica Simpson brand. This was also a social media competition between the sororities that we visited. The sorority with the most posts on Instagram using the campaign hashtag, #JessicaOnCampus, won $1,000 worth of Jessica Simpson items for their chapter!
Next, we did a campus scavenger hunt. We were sent several boxes of Jessica Simpson clothing, worth hundreds of dollars. We hid painted, purple wooden numbers around campus and had girls find them. Each number was worth one free clothing item. It was a lot of fun, and word of Jessica Simpson was beginning to spread around campus quickly. All clothing was allowed to be taken after participants posted a photo on social media with the campaign hashtag, #JessicaOnCampus.
The Denim Bar was next. We held this event in a sorority chapter room. This event took a lot of planning and organizing to pull off. Girls were invited to come in and try on a pair of jeans of their choice. If the jeans fit, the girls were able to take them home for free if they posted the hashtag on social media.
Finally, we put on a holiday fashion show. This was the biggest event of all and was by far the most difficult. We had to find 10 models willing to walk in our fashion show that was held in a sorority chapter room. We covered the room with the best holiday decor we could find and set up a photo booth for guests to have fun. With effective communication and coordination, we were able to dress each model and put on a successful runway show.
This opportunity opened the door to a unique experience at the 2015 Iron Bowl (Auburn vs. Alabama). Belk was looking for two girls to model two "SEC Style" outfits during a short televised segment toward the end of the SEC Nation broadcast. We were given VIP passes to the SEC Nation tailgate and met the SEC Nation panel. It was the experience of a lifetime. Check it out below!
Each week, my partner and I would set up on the main concourse on campus and "style spot" girls walking by in stylish outfits. When we saw an outfit we liked, we stopped her and simply asked if she wanted free clothes. All she had to do was allow us to take a photo of her outfit and post on social media using #JessicaOnCampus!Visit #JessicaOnCampus